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INGREDIENT SPLITTING IS ONE OF THE PET FOOD INDUSTRY’S MOST SCANDALOUS PRACTICES

5/4/2016

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This article is by Rodney Habib and it is what all pet owners that feed commercial pet food should read.  I have tried to explain this to many people who just don't understand how the pet industry is deceiving the consumer.  This article explains it very well.
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Rodney Habib - Pet Nutrition Blogger

According the to the Petfood Industry Community: “47% of pet owners say they are looking for real meat as the No. 1 ingredient listed on a bag of pet food.”
And guess what? The pet food manufacturer knows this!
What Is Ingredient Splitting?
“Ingredient splitting is the deceptive practice of subdividing a more abundant — yet inferior quality — ingredient into smaller portions.
This dubious tactic can be used to artificially raise a meat item to a higher position on an ingredients list — and lower an inferior one
Being able to divide a dominant ingredient into smaller portions permits any pet food company to trick you into believing there’s more meat in a product than there actually is.” – Dog Food Advisor
This trick can be done with almost any ingredient in a bag of pet food!
For instance, in the photo a random bag of pet food was chosen that was labeled Pork and Peas. The pea ingredient has been broken down into 3 different categories: peas, pea flour and pea protein. By breaking them down into different categories, the weight of the peas can be divided into three, leaving the meat ingredient on top of the list. Pure genius!! (Not really)
The peas outnumber the meat, almost a 3:1 ratio. Rather than the bag being called peas and pork, it can now be labeled pork and peas because of this sneaky trick!
Some other examples to look for when ingredient splitting can occur:
Corn: Corn gluten meal, corn flour, and whole ground corn
Rice: whole rice, white rice, brown rice, rice flour and rice bran
Potatoes: dried potatoes, potato starch, potato protein, and potato flour
Ready for the real kicker?
Pet food labels are listed before the cooking process.
Even though a product lists pork as the first ingredient, the pork meat still includes about 70-75% water. Once extruded, the moisture is removed and left at around 10%, so the pork will have shrunk to 25% of the original amount while dry ingredients, like the different pea categories, will not change that much!
“So, the next time you see a meat item as the first ingredient on the list — don’t be too impressed. Or you could become the next victim of the pet food industry’s ability to re-order its ingredients list to suit its marketing strategy.” – dogfoodadvisor.com
Rodney Habib - Pet Nutrition Blogger
"An educated, informed and well-researched community of pet owners can only put more pressure on the pet food industry to be better! When pet owners know better, they will only do better!"
 
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    Blog Creator

    Mary DeRoche
    My love for animals is why I created Pawsitive Wellness Center.  My mission is to help keep our beloved pets healthy, and stress free so I am continually researching new information to do just that.  I post information on what I discover along with who wrote it to keep you informed. The PWC blog is here to inform you on how to keep your pets balanced, happy & healthy.
      
    © 2017 Pawsitive Wellness Center.

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DISCLAIMER: I, Mary DeRoche, am not a veterinarian and do not practice medicine.  I do not diagnose, cure, heal, treat disease or otherwise prescribe medication.  I assist people in working with their animals in correcting energetic imbalances in their pet’s bio-field that assists the body to release its innate healing ability.  When the energy of the body is balanced and moving correctly, the body’s innate natural energy heals itself.  All healing is self-healing.  Animals are affected by their environment so I also include the pet owners in my work.  Animals do pick up energy from their owners.   I only recommend the use of therapeutic grade essential oils for your pets because therapeutic grade  essential oils have been tested to guarantee that they are free of synthetics, additives, toxins and any other impurities, which can result in side effects and/or inconsistent results. Essential oils and supplements are recommendations to help boost the pet’s immune system.
I recommend that clients continue to see their pet’s regular veterinarian and follow their advice and my work is a complement to regular allopathic medicine.  My spiritual energy work is not a substitute for conventional medical diagnosis or treatment for any medical or psychological condition.  For such issues, you should seek the proper licensed veterinarian.  I am a Healing Touch for Animals Practitioner and a Subtle Energy Practitioner and my work is spiritually and energetically based and I believe all healing is spiritual in nature. I do not make any promises, warranties or guarantees about results of my work, or of the energy sessions.  The energy sessions help many animals but like any energy work  it might not work for everyone.  The use of essential oils, herbs and supplements is to assist the pet with balancing chakra centers for proper energy flow or chi.

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